MOER Creations

Graphic Design

Developed a cohesive brand system supporting marketing, packaging, and digital channels with consistent visual language and scalable assets.

Branding

Logos

Typography

Project Overview

This project focused on establishing a flexible visual system that could support rapid campaign creation while maintaining consistent brand recognition across platforms and formats.

Challenges

Maintaining consistency across multiple asset types and output sizes.

Creating assets that could scale across print, web, and packaging without redesign overhead.

Preventing visual clutter & clarity while preserving the playful tone of the brand.

💡

Solutions

Built an asset system with standardized typography, spacing, and color usage based of shareholder brand guidelines

Designed reusable illustration components to accelerate campaign production.

Defined layout rules to maintain clarity and hierarchy across formats.

Get In Touch

Have a project in mind or want to collaborate? Feel free to reach out! I'm always open to discussing new projects and creative ideas.

Email

oconnellrobertj@gmail.com

Phone

714-357-5701

Location

Mission Viejo, CA

Let's Work Together!

I'm available for freelance projects
and full-time opportunities.